The Eight Three Eight Agency is a full service marketing and creative agency. We aren’t just some agency that is just going to throw a bunch of random content up on your social media pages; we’re going to make sure we’re properly promoting your brand and creating content to help reach your goals. Finding ways to charge a higher price to customers who are willing to pay more and a lower price for those who are price sensitive. It’s no wonder that tactics that help drive web traffic like email and content marketing emerged as heavy investments for B2B marketers for 2019. PPC for your B2B Marketing Strategy. Increasing website traffic With the top two “marketing objectives” actually being “sales objectives,” this data reveals a few fundamental shifts happening in the B2B marketing landscape, including increased—maybe even achieved—harmony between marketing and sales departments, after their history of siloed activity. With one-click ecommerce sites like Amazon making today’s world of browsing and purchasing so easy, customers are craving the same ease in the B2B sales cycle—causing it to become shorter, mimicking that of B2C. This trend and the general incorporations of sales goals into the marketing process helps align the priorities of organizations, making B2B companies run, and subsequently grow, more efficiently. Having a great business website is only valuable if proper search traffic and customers are able to find it. The Eight Three Eight Agency has been providing SEO & Targeted Search Services for over 10 years. Today’s Business market requires a company to have not only a clean and attractive image on the web but also a website that reduces customer friction, increases customer engagement and most importantly is user friendly across not only desktop but mobile applications. . For B2B marketers, the answer to these questions can be surprisingly straightforward. At The Eight Three Eight Agency we love to help our clients grow their businesses, increase lead generation and gain additional revenue. Increase lead quality. Having the right blueprint is imperative to success. We invite you to contact us today to further discuss how our Web Development, SEO & Social Media services can benefit you and your business. Some B2B marketing examples include: An industrial pump manufacturer is attempting to market and sell their products to an oil and gas producer. In … Continued B2B content marketing refers to marketing and developing business using different sorts of online informative, promotional, and other experimental contents. B2B marketing is an investment in growth, so it’s important for startups to establish what the company should accomplish in the coming year and identify any obstacles standing in the way. We provide full PPC (Pay Per Click) Management and Advertising Consulting services for our clients. Let’s run through some goals and examples using SMART objectives: Specific : You might set a specific goal to get 100 new customers a month. Here we have separated several results-based goals aimed to take your B2B marketing to the next level. Marketing OKR examples for your teams. B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. Our team of experts are experienced in all areas from research, market analysis, copywriting, web design, and web development to geo-targeted marketing and campaign management. The B2B marketplace is changing, and B2B marketing must change with it. For example, yield management and revenue management are common strategies for selling inventory at the highest possible price. From search engine optimization targeted for B2B relationships, lead generation and e-commerce optimization The Eight Three Eight Agency is a full scale agency ready to assist your business in becoming an industry leader. get a copy of the 2019 B2B Marketing Mix Report. A commercial construction company is attempting to market and establish a contract to build out the office space for a law firm. If you are like most of our clients, the last thing you want to do is spend time attempting to navigate Social Media. That’s right, we’re talking about those ads on Google, Bing, Yahoo, and social media sites. #1: Brilliant B2B Digital Marketing E-book by Smart Insights Develop, communicate and/or implement an annual b2b marketing plan which builds into the overall marketing strategy. Read more about customer-centric, personalized marketing trends emerging in 2019, Beyond personalization though, one of the most important takeaways from the 2019 B2B Marketing Mix Report is the list of B2B marketing objectives that marketers will prioritize in the next year. Whatever your goals are, we’ll work with you to achieve them. You can’t do everything yourself, and you are probably being stretched in a million different directions. The report reveals that in 2019, the chief objectives for most B2B marketers will be: increasing sales leads, increasing brand awareness, increasing web traffic and converting leads to consumers. If your B2B marketing content showcases the full breadth of your products or services – with supporting evidence or examples of how it benefits your current clients – it will make the case to customers for why they should want to expand their work with you. PPC advertising is cost effective marketing efforts that can deliver a deluge of new leads.  Social media management services give your brand a definitive voice that creates long-term relationships with your consumers. Social media marketing is the best way to build connections with your stakeholders and customers. It’s no wonder that tactics that help drive web traffic like email and content marketing emerged as heavy investments for B2B marketers for 2019. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, perhaps the most consistent of which was personalization. Develop processes and delivery systems for all marketing programs (e.g. The Eight Three Eight Agency is an industry leader in Web Development & Web Design Services. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy. This objective, though straight forward, is about increasing the probability of the sales team closing a higher percentage of deals. Seismic: Three Steps for Harnessing the Power of Content Analytics, Q+A: Content marketing asset management with Bynder VP Brad Kofoed, How Blogging Helps You Target 4 Types of B2B Buyers, Bynder Announces Salesforce Cloud Integration, Content is Still King: Top B2B Marketing Strategies for 2021
, The top B2B Marketing objectives for 2020 are sales objectives
, Building brand trust in B2B: What’s different from B2C?
, How to coordinate effective retrospectives in scrum-based continuous learning, NewtonX offers AI-based service to source B2B influencers faster and better than expert networks, Food for the LTC Frontline Program Launched, Robot Influencers Are Reshaping the World of Social Media, The Toll of Emotional Labour at Work during COVID-19. That’s where we can help with our WordPress expertise. Our WordPress themes are responsive, which means they will automatically adapt to mobile devices like iPhones and iPads. Content marketing goes hand-in-hand with customer centricity because by putting out useful content, prospects will become familiar with your brand before the competitive consideration stage even begins. Increasing Sales Leads The demands in B2B marketing depends on the needs of the customers, hence it being derivative. Let’s take a closer look at each of these B2B marketing objectives. Our team of experts and paramount attention to detail have allowed us to build and create award winning projects for our vast portfolio of clients from Small Businesses to Global Corporations, Charity Groups, Universities, Global E-commerce and a long list of Celebrities and Grammy Award Winning Artists. new SEMRUSH.SiteauditWidget({ Our work is data-driven, ruled by metrics and guided by KPIs (key performance indicators). Creating brand awareness, also known as branding, is a very common goal within B2B content marketing. A campaign that really sticks out to me is the activity they do around their Sapphire Now annual customer conference. According to an eMarketer report, in 2023 alone B2C e-commerce sales are expected to exceeded over $29 trillion in worldwide spending. At The Eight Three Eight Agency with our PPC management services, you’ll get more phone calls, inquiries, and purchases the day the ads go live. Numerous examples can be given here, but to create a successful marketing plan you should set SMART goals. What’s the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL)?  While the difference lays in the quality and buying urgency of the lead, closing the gap that separates marketing leads from sales leads was deemed an important goal by marketers for the next year. Plan Well. The Eight Three Eight Agency is a full- scale web design and digital marketing agency with proven results. They can be long-form guides, short funny videos, or driven by technology. Price Discrimination. The Eight Three Eight Agency is not your typical SEO agency that operates out of exclusivity. eMarketer also reported, there were anywhere between 12-24 million e-commerce retailers in the world. Our Team of experts specialize in Web Development, SEO and Full Scale Marketing, Advertising & Creative Services. Our Agency team of experts have become a leading source of b2b marketing objectives examples for clients. Pay Per Click Advertising Provides Instant Results For Businesses. MQLs tend to meet BANT criteria: Budget, Authority, Needs and Timeline, which indicates if a prospect is likely to become a customer or not. b2b content management systems, dynamic content creation) Oversee, develop and manage all aspects of b2b marketing initiatives aligned to IHG brand standards. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services. A friendly, fast user experience that B2B customers can easily navigate on their own to make quick purchases and changes on their accounts, rather than requiring repeated calls to sales representatives, is becoming the preferred interaction for B2B professionals and focus for marketers. b2b marketing objectives examples. Before diving into our B2B marketing examples, it might be helpful to fully understand how a B2B marketing campaign differs from a B2C one. To do this, start by ensuring your brand is one that makes your company look, feel and sound like a company that others want to do business with. Once again your goal as a B2B company is to obtain leads. Before we dive into setting your marketing goals, let’s ensure you’ve got your house in order regarding overall company goals and objectives. You could create the worlds most amazing website, but without traffic how can it benefit your business? Grainger, an American Fortune 500 company that provides industrial supplies and equipment, decided that the main focus of their site … Visual content for B2B content marketing is also particularly well-aligned with B2B marketers’ two primary goals for their content: Creating brand awareness and educating audiences. Social Media can be confusing, frustrating, or just plain tiresome when you are a busy business owner. The marketplace is saturated with brands emerging every day, and therefore companies must continually refine themselves to break through the clutter. Prospects who are in the awareness stage of their buyer’s journey are the people companies need to target with awareness-stage tactics to ensure they’ll come their way once they reach the consideration stage. Local SEO Campaigns – Mobile search and targeted local SEO has become a near necessity for any company serving a local market. We believe in full transparency and educating our customers on how analytics are collected, how your customers reach your website and the full functionality of how your businesses website operates without the hidden secrets that many other agencies use to keep their customers fearful and dependent upon their services for survival. The Eight Three Eight Agency is here to help our clients looking for b2b marketing objectives examples. When Business owners are seeking advice on b2b marketing objectives examples our agency is here to help. Especially in a niche market, such as geomatics or hydrography, writing valuable and relevant content is of great importance. “A great example of a B2B business that is running smart marketing campaigns is SAP, the enterprise software vendor. Objectives Management, Continuous 360° Feedback, Performance Reviews, Engagement Surveys. You’re running a successful business and you have great ideas, it’s time for your website to reflect that. Examples 86 . Such contents include a written description, visual contents either posters or videos and other communicating contents. Most marketing campaigns take time before you start seeing results and measuring the marketing ROI. Once your brand is up to snuff, start positioning your company as the subject-matter expert on the topics awareness-stage prospects are researching for by publishing educational, helpful and non-promotional content. You will then use these keywords to create ads. Although some of the strategies and tactics remain the same, there can often be quite a few nuances between these two areas. Industry leading experience and paramount attention to detail have allowed us to produce globally leading results for our clients which range from small businesses to large global corporations, educational institutes, popular brands, worldwide music events and a-list celebrities. PPC or pay per click is another form of search engine marketing. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketingIn B2B content marketing, your content arsenal should be filled with many different types of content. The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. For Business owners searching online for a valuable resource of b2b marketing objectives examples, the Eight Three Eight solution is here to provide high quality solutions for our clients. Therefore, a B2B marketing team should back the growth of its company and prove their value by clear goals set up for success. To do this, companies have invested heavily in search engine optimization (SEO) to ensure their content is found by people when they need it. Among B2B marketers surveyed, increasing the quality (49%) and quantity (49%) of sales leads are top objectives, followed by boosting lead conversion rates (41%). Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. Read more about customer-centric, personalized marketing trends emerging in 2019 here. Normally, the main objective of a trade marketing campaign is to sell products to other companies who can then go on to sell those items to their customers. There are no hard and fast limits. Below are some of the key content marketing objectives to keep in mind when developing a B2B content marketing strategy. What Does the Future Look Like for Business Travel During Covid? Be realistic as you map out your goals for the next 12 months, but don’t hesitate to dream big. B2B marketing campaigns can absolutely be creative and funny, or educational and in-depth. This should at all times be one of the primary objectives. For more B2B marketing insights to guide your 2019 marketing plan, including budget and partnership trends, get a copy of the 2019 B2B Marketing Mix Report. The Eight Three Eight Agency is full scale Marketing & Creative Agency specializing in Web Design/Development, Search Engine Optimization, Targeted Marketing and Social Media Services. Such a marketing goal example might include: “Provide content and email optimization tips to convert 10% of MQLs into SQLs.” With the right tactics and a laser focus on results, B2B marketing teams can support their organizations across many major goals. In 2019, marketers will blend personalization and traditional tactics to reach customers most effectively. This staggering amount can be attributed to the number of retailers in this space; the sheer volume is monstrous. When they are ready to buy, ads speak to them. Not with pay per click (PPC) advertising. Our SEO services are here to assist your business in becoming an industry leader in areas such as: National SEO Campaigns – A national scope requires extensive keyword research and careful planning. Our team of experts and paramount attention to detail have allowed us to create Websites for our vast portfolio of clients from Small Businesses to Global Corporations, Charity Groups, Universities, Global E-commerce and even a list of Celebrities and Grammy Award Winning Artists. The Eight Three Eight Agency is also a leading agency for Social Media Management & Marketing. But these are not the only reasons visual content complements existing B2B content marketing strategy and B2B content marketing programs. Our goal is to redefine the business owners perspectives on the need to fully understand the functionality of your customer base online. 5 Ways To Drive Traffic To Your Business Website, 6 Ways Businesses Can Use A Portable Battery Station, Branding Your Business? Invest In a Professional Identity Package, Finbold: WallStreetsBets triggers 43% spike in Reddit installs. To help you find direction, we’ve rounded up ten marketing plan examples to help you stay organized. Rather it is about building reputation, demonstrating capability and showcasing credibility. Of course, knowing where to start with your marketing plan can be a challenge. The, In 2019, marketers will blend personalization and traditional tactics to reach customers most effectively. An example of this is when customers resort to using digital sketchpads rather than … The long, traditional sales cycle that was once the hallmark of B2B is changing to a fast, frictionless process that eliminates all unnecessary expenditures of time and interaction throughout the buyer’s journey. Trade marketing is a form of B2B marketing. And the great thing about PPC advertising is that even if no one clicks on your ads, you don’t have to pay a penny. Read more on the takeaways here. Going into 2019, B2B marketers are investing in tactics and prioritizing objectives that emphasize the customer. This past year saw a heavily increased investment in SEO, and, though traditional tactics like tradeshows will continue to be important, this is a clear sign that digital marketing is not going anywhere. The report reveals that in 2019, the chief objectives for most B2B marketers will be: increasing sales leads, increasing brand awareness, increasing web traffic and converting leads to consumers. In fact, 71% of B2B buyers said that throughout their searches for products and services, they consumed blog content1. In our email marketing survey from earlier this year, 49 percent of respondents said they receive irrelevant email content on a daily basis. Let’s take a closer look at each of these B2B marketing objectives. If you divide that by your number of sales reps, it starts to paint a clearer picture of whether that sales objective is realistically achievable. widgetApiKey: "59cd51535f50e93f41dabb10" PPC Advertising provides business owners with instant Ad exposure on Google, Bing, Yahoo, Facebook, Instagram, Ad Roll and more to help with targeted customer advertising. To do this, companies have invested heavily in search engine optimization (SEO) to ensure their content is found by people when they need it. The Eight Three Eight Agency works with you to create a social media strategy that is tailored just for your brand and your goals. For more B2B marketing insights to guide your 2019 marketing plan, including budget and partnership trends. B2B online marketing campaigns needn’t be boring, in fact online marketing techniques such as marketing videos can support B2B marketing campaigns well since B2B relationships are rarely about an immediate one-off transaction. We build our campaigns around what’s most important to you, whether it be promoting your products, explaining your services, or gaining fans. This past year saw a heavily increased investment in SEO, and, though traditional tactics like tradeshows will continue to be important, this is a clear sign that digital marketing is not going anywhere. Author admin Posted on Feb 26, 2019. Marketing objectives examples 1. The following two tabs change content below. Learn and improve continuously through Agile performance management in your JIRA. Mark Schmukler is CEO and Co-founder of Sagefrog Marketing Group, LLC, a B2B marketing agency. By prioritizing the objectives of increasing sales leads and brand awareness, lead conversion, and increased web traffic, B2B companies can be ready for the changing B2B buyer’s journey and the increased desire by customers for a more user-friendly experience. The advantage of increasing web traffic is two-fold for marketers: first, it drives prospects to your brand with the possibility of capturing a lead, and second, the frequent website visits help with SEO, boosting the rankings of your site as it becomes relevant to more users and Google. If you’re running your marketing department and don’t know what your company’s business goals are, stop what you’re doing and find those out before going any further. It is similar to SEO because you will need to do keyword research. By prioritizing the objectives of increasing sales leads and brand awareness, lead conversion, and increased web traffic, B2B companies can be ready for the changing B2B buyer’s journey and the increased desire by customers for a more user-friendly experience. A B2B ecommerce website should make it simple for customers to use. It’s the art of marketing products specifically to businesses [as opposed to consumers]. Content marketing goes hand-in-hand with customer centricity because by putting out useful content, prospects will become familiar with your brand before the competitive consideration stage even begins. Read more on the takeaways. In fact. Examples Interactive Content Marketing Audience 86 . Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Beyond personalization though, one of the most important takeaways from the 2019 B2B Marketing Mix Report is the list of B2B marketing objectives that marketers will prioritize in the next year. What’s the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL)? However, the fact that B2B marketers are viewing increasing sales leads as a top marketing objective is an example of the emerging trend to bridge the gap between marketing and sales, otherwise known as smarketing—finally! Mark is a trusted brand strategist, global marketer and successful entrepreneur bringing more than 35 years of global marketing and consulting experience to the agency. In fact, in my experience as a B2B marketing consultant, there are 10 critical goals that apply to almost every B2B marketing strategy, whether you’re selling manufactured products, professional services, or … The Eight Three Eight Agency provides full scale social media management for some of the most popular brands across the globe. Eight Three Eight Agency – Marketing, Web Development, SEO Agency. Popular search terms such as “near me” and “local companies” have become popular search terms for local consumers looking for businesses in their area. 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