Influencer product gifting can get you authentic content about your product or service in no time. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. If that's not your cup of tea, you can often hire influencers for their services. Produce Influencer Driven Product Photography & Videography. Of course, you need to add a thank you note. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Tips for Writing an Influence Letter . From the way it’s manufactured, to the best way to use it. But a small, thoughtful gift can take your thank you note skills to the next level. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '5101f4f8-de46-4fb9-b8da-09bcd4fe4429', {}); Influencer Marketing 101, As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Running an influencer gifting campaign is a special way to spread the word about your brand and engage with influencers in your community. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. But that might be a worthy sacrifice if you’re looking to build a scalable influencer gifting operation. How Nestlé Got Japan Hooked on Instant Coffee, Six Ways To Generate New Ideas For Content, Are there 3, 5, 7, 9 or 36 Different Plot Types? Image credit: Statista. Gifting is a great strategy that works for books, clothing, makeup brands, and many others. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. (Don’t forget to include your social handles!). Easy peasy! You’ve heard the term influencer outreach thousands of times before. It's a great platform for mutual promotion, first and foremost. Follow their call to action. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… That’s tough to sustain! The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … Make sure it’s a gift, not a bribe. It can serve as a subtle hint that you want them to post the gift you sent without the pressure. Whatever makes your product unique, or anything that may need clarification should be included. Companies like Hismile, Fashionova, Revolve, Missy Empire, Gymshark, Anastasia Beverly Hills, … You’ll have to create 50 packages and personalized notes, and send those products through your own delivery method. Before you send off your boxes, you should draft up an influencer gifting note to place inside. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. Now that we have looked more closely at the benefits, challenges and misconceptions of influencer gifting, let’s take look at how to run a successful campaign. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. What to Include on an Influencer Gifting Note. We hope you enjoy our products and feel free to get social!” can go a long way in making the influencer feel excited about posting instead of feeling like your gift was just sent as a marketing ploy. If your client mentions she loves Game of Thrones, for example, a novelty mug is a great gesture. Just take the … They can find the right product, add it to their cart, enter your code, and ship it to themselves for free. Carro asked a group of successful influencers what their favorite outreach messages were. Ready to get those influencer marketing campaigns fired up? Sample letter to write a letter to accompany a gift. Let’s face it, influencers get sent free products all the time no matter if they’re a micro or macro-influencer. Something along the lines of “Thanks for posting such great content! The creators will receive their packages within four days. So get ready to ship those products out and start watching the sales come in. Character Types: This will help you remember the difference! Less hassle for you, a smoother experience for your micro-influencers. Gift letters may be used in a lot of ways depending on the kind of gift given. You have always me great source of inspiration and support. Want to test the Octoly way? According to a poll on the Tomoson blog, 59% of marketers are p… Here are a few tips to impress influencers with this step and deliver personalized experiences: If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! This post covers the secret to running a successful influencer marketing campaign using gifting-only. But taking a look at a few examples of successful influencer outreach can help you get started. The high level of users has made Instagram a go-to platform for many brands. You may also like. Not only does this add a personal touch to the box, it gives your brand an opportunity to show authenticity and relatability. But, there is a catch: If you are simply gifting your product to influencers (and not paying them), they’re not obligated to promote you. In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.. Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform. One of the best ways to do this is to personalize the gifting note. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. But don’t give up just yet. The downside to this strategy is that you won’t be able to personalize your packages. Octoly will also take care of any shipping issues that might occur. The easiest way to do this is to set up unique promo codes that influencers can use to order what they want directly from your website. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. Keep these tips in mind when you’re writing your next influencer gifting note. Request a demo or sign up to our newsletter. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); You want your consumers to know all the details about your product. Unless of course, you have a legally binding agreement in which the compensation is limited to free products. Product Gifting with a Note. Sample Thank You Letter For Christmas Gift. [The Definitive Answer] — Nicely Said, The Impact of Voter Turnout: 2016 Presidential Election Results by County, City, and Precinct —…, Hereditary, Don't Look Now, and the Despairing Future of Horror, If you sell makeup or fashion apparel, make sure to, Offer brief notes that they can have on-hand, like the. This may seem like the most intuitive way to send products to influencers, but the problem is that it’s not the most scalable. You decide how many products you want to allocate to a campaign. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. The makeup company Beauty Blender ran into this problem when they first released their now-famous makeup sponge. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Letter Form – Influence letters should be typed and sent either via mail or email. You can use e-commerce tools like Shopify to help. Breaking Down the Cost of Gifting Influencers. How to Run an Effective Influencer Gifting Campaign. If you already have an email thread going with your influencers (as we showed you how to do in Part 2), you can easily get this information and add it to your spreadsheet of influencer information. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. To have your product properly showcased by the influencer, you need to give them clear instructions and suggestions. Once you have their addresses, you can just package and send the products yourself. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Why? Here's what they'll be giving--and getting--this year. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Gifting influencers doesn’t have to break the bank. These influencers usually have other brand collabs that they divide their time between and you can’t expect them to do heavy research on every one. If you’re interested in building relationships with influencers and running an influencer marketing campaign for your brand, contact Statusphere! Closely related to “guest content” is its cousin -- collaborations. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.” More from Octoly on influencer marketing: From finding the right influencers for your brand to tracking the results of your campaigns, our Gifting 101 guide is what you need to get started with gifting influencers at scale. Download our Gifting 101 guide, which compiles all our tips and tricks! Everyone loves gifts, and influencers love having new content to post! In a recent episode of Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. Influencer marketing is a trending topic in content marketing. Influencer Outreach Tips, Posted on March 7, 2019 by: Kristen Wiley. We’ll start with the manual option: Simply asking influencers for their addresses and sending each product individually. Regardless of the product value, you'll need to apply these influencer marketing principles. You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). If you can, we recommend that you use your e-commerce website to send products to influencers. At Octoly, for example, we use the “pull model” — inviting our network of over 10,000 high-quality creators to pull their favorite products from a selection supplied by brands. Initial outreach template. But say you want to send 50 products — your workload starts to get really time-consuming. This means brands need to step up their game to make their gifts stand out among the rest. Not thrilled about those first two options? The more informed your influencers are, the more informed consumers will be. Gifting 101: How to find the right influencers for your brand? You wouldn’t want an influencer to give your product a bad review because they happened to use it incorrectly. This is a particularly good one to use for micro influencers as they are … I can never thank you enough for all the opportunities you have given me. Consider a Small Gift to Accompany Your Thank You Note. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Influencers know genuine brands when they see one, so do your best to show you care. Many brands miss this opportunity … This one’s easy. 2. Thank you Note to influencer after getting an appointment on the phone Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to … How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. And don’t forget, influencers, no matter how formal or business-like, are people too! Who are the most important people in an industry? Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. If you have any DMCA issues on this post, please contact us! We let the influencers come to you. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. While a free sample of your product could be nice, it’s not necessarily going to help build brand affinity on their part and it might raise questions or be misconstrued. You can take it to the next level by including a little tidbit that references something unique about the influencer or something they’re known for. The key here is to make influencers feel appreciated, not like gateways to potential new customers. Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. That’s right. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. You don’t have to take Steve’s word for it. We’ve seen many examples of brands being hugely successfully just through gifting influencers. Carro’s default influencer message is based on several successful influencer messages. Just send them to our Octoly warehouse and we will take care of the logistics for you. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Yes, you are technically the one providing the gift, but the influencer is also providing exposure for your brand and products if they decide to post it. Keep your thank you’s simple and concise. Have a gameplan and most importantly, set reasonable expectations and … Kristen is the Founder & CEO of Statusphere. For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer will feel as if they have received a benefit “worth” $2,000. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. And if you really want to add a personalized touch, we can always work something out together. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. Prices start at $895 to gift up to 10 influencers. Here are four strategies you can implement to ensure the greatest possible return on your collaboration. The good news is that there are other ways to send products for your influencer marketing campaign. Similar to guest … Influencers are required to post and tag your brand within 30 days of receiving the product. If you don’t tell them your product is made in a nut-free facility, or that part of the proceeds go to a special cause, they won’t know to mention those in their post and you could potentially end up with a generic post. Don’t worry, because there are tools and platforms that let you combine the personalization of manual product delivery with the automation of e-commerce checkouts. Basically, it’s a win-win-win situation. Their favorites were then combined into this proven message. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Every Product Seeding collaboration includes direct contact details for every selected influencer, and collaboration analytics with detailed results by influencer for three months. It’s not necessary (and can be offputting) to send something extravagant. Sure, it might be great if you’re only working with five or 10 people. On the occasion of your retirement I would like to show my gratitude to you by gifting you a small gift. Some influencers initially gave the tool a bad review because they were using it dry, instead of wet like the company suggests. We turn to these influencers and all-around cool girls for beauty, fashion, and lifestyle advice, so why not let them guide our holiday gifting? Basically, it’s a … It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. 1. Collaborations. Influencer gifting is a great way to create some meaningful buzz for your brand. Gifting 101: How to reach out to influencers, How to Do Influencer Marketing at Scale — and Make the FTC Happy. The below is the sample of handwritten thank you note to influencers. 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